Like with any profession, being a real estate agent has its own unique challenges. Perhaps the most frustrating part of the job is lead generation. It’s a vital networking tool that no agent can survive without. But sometimes, it’s easy to feel like the well has gone dry, you’ve left no stone unturned, and you can’t squeeze blood from a turnip.
Pick any euphemism. They all apply. But there’s always new frontiers to explore for lead generation. You may just have to think outside the box.
Here are a few tips.
1.) For Sale By Owner
Most people who try to sell their own property will quickly discover it’s not as easy as they thought it was going to be. Sure, everyone thinks their house is awesome and it will sell in no time. But months later when the house has gone absolutely nowhere and they’ve dropped the asking price 20,000 dollars, they may feel different about looking for a professional like you to get the job done. Look for houses for sale by owner that have sat stagnant for a stretch and offer your services. Start by offering a free consultation and see where it goes.
2.) Engage People Through Interest Groups
Do you ride a Harley Davidson? Are you into tennis? Are a rock climber, an underwater basket weaver, or a rodeo enthusiast? If so, you have a built in community of people you can look to for good leads.
It’s a safe bet that whatever kind of hobbies you enjoy, there’s other folks who are, too. Get involved with Facebook groups and become part of the scene. Sure, Facebook is great for online marketing, but it’s not bad for meeting real people, too. Reach out and make friends.
Your careers are sure to come up in conversation. When your new friends hear one of their old friends say they need an agent, you may get the referral.
Foster those relationships and enjoy generating leads in the company of your new pals in the chess club, the Faberge Egg collectors society, and the civil war reenactors group.
3.) Real Estate Postcards
Postcards are the perfect low-tech, low-cost and proven way to reach out for leads. Send them to past clients to keep your name in their head. Send them to targeted demographics. They’re small, to the point, don’t have to be opened, and don’t take much time for the recipient to consume. They’re cheap and effective, so don’t turn your nose up because they’re not ultra modern.
Remember, there’s always somewhere you can dig up leads. You just have to be creative. Do you want a rewarding career with an integrity driven, 100% commission real estate brokerage? Then Big Block Realty might be the place for you! A career in real estate requires character like no other career. If you’d like to learn more about Global Luxury Realty, give us a call today!
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Bill Gardner is one of the TOP Real Estate Brokers in Florida. He now supports over 500+ agents and manages millions of dollars of transactions. He is a successful Real Estate Investor and a master sales trainer and motivator. Join Global Luxury Realty Today!